Leveraging Local Assets
Leveraging Local Assets
Comms : Karina Announcement
Comms : Karina Announcement
Comms introduced story with Karina as part of the Nike family through the About.Nike.com feature ‘5 Questions with Karina’
Leading outlets across fashion, women’s lifestyle, and youth culture responded with excitement, expressing great anticipation for what this partnership will bring.
Comms introduced story with Karina as part of the Nike family through the About.Nike.com feature ‘5 Questions with Karina’
Leading outlets across fashion, women’s lifestyle, and youth culture responded with excitement, expressing great anticipation for what this partnership will bring.
Comms introduced story with Karina as part of the Nike family through the About.Nike.com feature ‘5 Questions with Karina’
Leading outlets across fashion, women’s lifestyle, and youth culture responded with excitement, expressing great anticipation for what this partnership will bring.
Coverage
Coverage
Total Reach
Total Reach
Total Impression
Total Impression
Media : OOH
Media : OOH
We drove strong impact with our target consumers by leveraging local assets that resonated across key Seoul destinations —The Hyundai Seoul, Gangnam Main Street, and Hongdae Shopping Street.
These localized touch points amplified franchise energy and deepened brand relevance within culturally influential communities.
We drove strong impact with our target consumers by leveraging local assets that resonated across key Seoul destinations —The Hyundai Seoul, Gangnam Main Street, and Hongdae Shopping Street.
These localized touch points amplified franchise energy and deepened brand relevance within culturally influential communities.
Total
Total
(no. of expected exposures)
including 1M of Female 20 - 24.
(no. of expected exposures)
including 1M of Female 20 - 24.
Digital
Digital
In the digital marketing phase of the Future Runway campaign, we set the strategic goal of “Connecting Her to the World of Front Runners.” To achieve this, we implemented a multi-layered approach built around three key strategic pillars.
In the digital marketing phase of the Future Runway campaign, we set the strategic goal of “Connecting Her to the World of Front Runners.” To achieve this, we implemented a multi-layered approach built around three key strategic pillars.
Bring Her In
Drive 18 - 24 female traffic
Push & Inbox
Kakao
Pinterest & Instagram
1.4% CVR
Achieved a relatively strong 1.4% CVR—outperforming
the typical female-targeted average of 0.8–1.1% and driving conversion.
6.1% CTR
Although CTR on Kakao typically declines among younger audiences, the campaign delivered a notably high 6.1% average CTR.
1.36M Reach
In 14 days, the campaign reached 1.36M target, which is 18-24 female, and drove 17,9k traffic.
Bring Her In
Drive 18-24 female traffic
Push & Inbox
1.4% CVR
Achieved a relatively strong 1.4% CVR—outperforming the typical female-targeted average of 0.8–1.1% and driving conversion.
Kakao
6.1% CTR
Although CTR on Kakao typically declines among younger audiences, the campaign delivered a notably high 6.1% average CTR.
Pinterest & Instagram
1.36M Reach
In 14 days, the campaign reached 1.36M target, which is 18-24 female, and drove 17,9k traffic.
AVG HP Time spent 46s
*Other FR CDP 35s
BTS Hub CDP 38s
Time Spent
Air Superfly CDP 1.7k
Air Max Muse CDP 1.6k
Order
Air Superfly 963
Air Max Muse 2780
Visit
Future Runway Hubpage
Innovative Hubpage that kept her exploring longer, engaging deeper, and purchasing more.
Guide Her
Highest time spent and order
Guide Her
Highest time spent and order
Future Runway Hubpage
Innovative Hubpage that kept her
exploring longer, engaging deeper,
and purchasing more.
AVG HP Time spent 46s
*Other FR CDP 35s
BTS Hub CDP 38s
Time Spent
Air superfly CDP 1.7k
Airmax muse CDP 1.6k
Order
Air Superfly 963
Airmaxe muse 2780
Visit
Keep Her Connected
Keep Her Connected
Highest time spent and order
Highest time spent and order
Participants
Participants
Female
Female
Time spent
Time spent
The FIND THE STYLE CODE event drew strong interest, with 44% female participation
—a clear step forward given our traditionally male-heavy member base.
Participation rose to 5,298 compared to the weekly average of 2,781, and with an average time spent of 52 seconds, the experience kept members engaged longer than usual.
The FIND THE STYLE CODE event drew strong interest, with 44% female participation
—a clear step forward given our traditionally male-heavy member base.
Participation rose to 5,298 compared to the weekly average of 2,781, and with an average time spent of 52 seconds, the experience kept members engaged longer than usual.
@Nikeseoul
Total View
6.2M
*Total View of
2 IGR/ 4 IGF/ 5 IGS
* Show #1 reels view within
catalyst contents in Nikeseoul
@Nikeseoul
Total Interaction
274K
* Show +334.61% higher engage
in IGF contents compared to IGR
* Reach the highest interaction
with KARINA x NIKE part Content
Traffic to
Nike Eco-System
1.3K
I* Nike App connection for Air Max Muse Event CDP
*Nike App Install : 53
* Revenue : $794
IG Shop Product
Page View
1.8K
* IG Shop Visitors : 2,181
(+369% vs previous 2 weeks)
* IG Shop click to Nike : 431
Social
Social
Introduce her future icons Air Max Muse & Air Superfly through the inspirational catalyst & athlete storytelling to ignite the conversation and create buzz in social.
Introduce her future icons Air Max Muse & Air Superfly through the inspirational catalyst & athlete storytelling to ignite the conversation and create buzz in social.
@Nikeseoul
Total View
@Nikeseoul
Total Interaction
Traffic to
Nike Eco-System
IG Shop Product
Page View
6.2M
*Total View of
2 IGR/ 4 IGF/ 5 IGS
* Show #1 reels view within
catalyst contents in Nikeseoul
274K
* Show +334.61% higher engage
in IGF contents compared to IGR
* Reach the highest interaction
with KARINA x NIKE part Content
1.3K
* Nike App connection for
Air Max Muse Event CDP
*Nike App Install : 53
* Revenue : $794
1.8K
* IG Shop Visitors : 2,181
(+369% vs previous 2 weeks)
* IG Shop click to Nike : 431
Introduce her future icons Air Max Muse & Air Superfly through the inspirational catalyst & athlete In the recent campaign, the Karina x Nike partnership content recorded the highest view count (3M), highlighting the strong performance of carousel formats. With 86% of views coming from non-followers, it’s likely that Karina’s fanbase played a major role. On August 1st, IGF posts averaged 1.1M views, while IGR posts showed a lower 719K. Despite this, the Karina Q&A content achieved the highest views among all catalyst Reels. On IG Shop, the green color product led with 1.1K PPV, significantly outperforming the silver color (243) to ignite the conversation and create buzz in social.
Introduce her future icons Air Max Muse & Air Superfly through the inspirational catalyst & athlete In the recent campaign, the Karina x Nike partnership content recorded the highest view count (3M), highlighting the strong performance of carousel formats. With 86% of views coming from non-followers, it’s likely that Karina’s fanbase played a major role. On August 1st, IGF posts averaged 1.1M views, while IGR posts showed a lower 719K. Despite this, the Karina Q&A content achieved the highest views among all catalyst Reels. On IG Shop, the green color product led with 1.1K PPV, significantly outperforming the silver color (243) to ignite the conversation and create buzz in social.
Retail
Retail
Direct
Direct
A/E level
A/E level
WLC & STYLE
Total 11 stores
WLC & STYLE
Total 11 stores
C level
C level
Rest of market
Over 100 stores
Rest of market
Over 100 stores
IFC
Rest of Market
Future Runway campaign launched on 31st, July. It rolled it out with full A/E/C support in WLC and Style doors and C level support in rest of marketplace. IFC, the muse door of the campaign has delivered distinctive level of storytelling. Two Huge lighting panel feature local assets and bold center-pillar set up introduce heritage and silhouettes of Air Max Muse and Air Superfly. A refreshed store look have brought fresh energy-more consumer traffic and two key products rising into top sellers. To keep campaign momentum in rest of marketplace, we designated dedicated spaces in each store to highlight impactful display of key styles and products.
Future Runway campaign launched on 31st, July. It rolled it out with full A/E/C support in WLC and Style doors and C level support in rest of marketplace. IFC, the muse door of the campaign has delivered distinctive level of storytelling. Two Huge lighting panel feature local assets and bold center-pillar set up introduce heritage and silhouettes of Air max Muse and Air Superfly.
A refreshed store look have brought fresh energy - more consumer traffic and two key products rising into top sellers. To keep campaign momentum in rest of marketplace, we designated dedicated spaces in each store to highlight impactful display of key styles and products.
Partner Retail
Partner Retail
ABC Grand Stage also successfully carried the brand energy into the multi marketplace with a strong retail launch. Displaying both key products with symmetrical layouts for easy comparison and highlighting their strengths. Moreover, maximizing graphic utility features of each product on both background and furniture to deliver more impactful and distinctive product storytelling in the multi-brand environment.
ABC Grand Stage also successfully carried the brand energy into the multi marketplace with a strong retail launch. Displaying both key products with symmetrical layouts for easy comparison and highlighting their strengths. Moreover, maximizing graphic utility features of each product on both background and furniture to deliver more impactful and distinctive product storytelling in the multi-brand environment.
Partner Digital
Partner Digital
