1,483 units sold, women’s 85%
Offline Sales
6,567 units sold, PDP 36.4%
( 25-29 Women )
Online Sales
( +140% vs FCST )
Offline Traffiic
( vs Shox 400K )
Offline Sales
Nike Pop-Up
Offline Sales
Musinsa Pop-up
Air Max Muse
22% of sales from
international customers
Air Superfly
Sold out within 1 hour daily
Air Superfly
Sold out within 1 minute
Air Max Muse
Musinsa Online
Key Highlights
Key Highlights
1,483 units sold, women’s 85%
Offline Sales
6,567 units sold, PDP 36.4%
(25-29 Women)
Online Sales
Nike Pop-Up
Offline Sales
( +140% vs FCST)
Offline Traffiic
( vs Shox 400K)
Offline Sales
22% of sales from
international customers
71%
Air Max Muse
Air Superfly
Sold out within 1 hour daily
100%
Air Superfly
Sold out within 1 minute
100%
Air Max Muse
52%
Musinsa Pop-up
Musinsa Online
Seamless Digital Journey
Youtube
Total Content: 18 (4 Sforts and 4 Reels)
25K Reach
Account: @musinsa.official, @musinsa.store
Total Content: 19 (1 Feed & Reels, 18 Stories)
76K Impression
#Digital
Musinsa App & .COM
Musinsa Social
Musinsa Magazine & Snap
OOH Takeover
OOH Takeover
We strategically took over Seongsu, Seoul’s most high-traffic and culturally iconic fashion district, by leveraging hyperlocal assets co-created with Musinsa and three influential style leaders. This focused activation allowed us to dominate the style conversation in a neighborhood known as the epicenter of trendsetting, driving deep engagement and inspiring local style communities with authentic, culturally resonant storytelling.
We strategically took over Seongsu, Seoul’s most high-traffic and culturally iconic fashion district, by leveraging hyperlocal assets co-created with Musinsa and three influential style leaders. This focused activation allowed us to dominate the style conversation in a neighborhood known as the epicenter of trendsetting, driving deep engagement and inspiring local style communities with authentic, culturally resonant storytelling.
Impression
4 key Catalysts
Impression
116 Influencers
Impression
3 key Media
Impression
40 Media
Press Day 07.10
Press Day 07.10
Impression
4 key Catalysts
Impression
3 key Media
Impression
116 influencers
Impression
40 Media
Pop-up & Consumer Experience
Pop-up & Consumer
Experience
We introduced the most trend-forward styles through the Air Superfly and Air Max Muse to style leaders in Seoul—inviting and inspiring them to step up and shine on stage. It became a defining moment that evolved the perspective on sports style and unlocked a new level of style expression.
We introduced the most trend-forward styles through the Air Superfly and Air Max Muse to style leaders in Seoul—inviting and inspiring them to step up and shine on stage. It became a defining moment that evolved the perspective on sports style and unlocked a new level of style expression.
Particpants :
Particpants :
360 style photoshoot
360 style photoshoot
IG posting :
IG posting :
930
930
468
468
Asset Creation
Asset Creation
With 3 influential style leaders.
With 3 influential style leaders.
Musinsa : Leaders of Seoul
Musinsa :
Leaders of Seoul
Leaders of Seoul is a core concept that introduces the most trend-forward styles through the Air Superfly and Air Max Muse, inspiring Seoul’s style leaders—and inviting consumers to step up and shine on stage.
To spotlight “Trend-get Women” at center stage, we empowered authentic style leaders who embody Seoul’s unique style and cultural sensibility to express their styles—transforming Musinsa Seongsu into the ultimate sports style destination for her, with a strong focus on community engagement, consumer connection and elevated product energy.
Leaders of Seoul is a core concept that introduces the most trend-forward styles through the Air Superfly and Air Max Muse, inspiring Seoul’s style leaders—and inviting consumers to step up and shine on stage.
To spotlight “Trend-get Women” at center stage, we empowered authentic style leaders who embody Seoul’s unique style and cultural sensibility to express their styles—transforming Musinsa Seongsu into the ultimate sports style destination for her, with a strong focus on community engagement, consumer connection and elevated product energy.
Musinsa App & .COM
Musinsa Sosial
Musinsa Magazine & Snap
Seamless Digital Journey
#Digital
25K Reach
Total Content: 18 (4 Sforts and 4 Reels)
Youtube
76K Impression
Account: @musinsa.official, @musinsa.store
Total Content: 19 (1 Feed & Reels, 18 Stories)