Comms : Hypebeast Partnership
Comms : Hypebeast Partnership
To highlight the journey of the Style Open more deeply, Comms partnered with Hypebeast Korea to develop a series that vividly captured the purpose of this workshop and the students’ vision. From the kick-off, to interviews where students shared their perspectives on each creation, to the final lookbook – Hypebeast KR spotlighted the intersection of sport and style through its unique lens.
To highlight the journey of the Style Open more deeply, Comms partnered with Hypebeast Korea to develop a series that vividly captured the purpose of this workshop and the students’ vision. From the kick-off, to interviews where students shared their perspectives on each creation, to the final lookbook – Hypebeast KR spotlighted the intersection of sport and style through its unique lens.
Total Reach
Total Reach
Despite the IG block issue, it showed higher engagement compared to other
fashion & lifestyle web-published content.
Despite the IG block issue, it showed higher engagement compared to other fashion & lifestyle web-published content.
SNRKS : Creator Spotlight
SNRKS : Creator Spotlight
SNKRS amplified the voice of design students, who are the creators of Style Open initiative, and the community of future style leaders in the vehicles of Air Max Muse and Air Superfly.
SNKRS took a deep dive into the underground creator community of Seoul to elevate the authentic story of their creative process and works and to connect the community with our most discerning consumers.
SNKRS amplified the voice of design students, who are the creators of Style Open initiative, and the community of future style leaders in the vehicles of Air Max Muse and Air Superfly.
SNKRS took a deep dive into the underground creator community of Seoul to elevate the authentic story of their creative process and works and to connect the community with our most discerning consumers.
Sport Moment
Sport Moment
The 2025 Coupang Play Series drew major attention as it marked Heung-min Son’s final match with Tottenham. Nike supported athlete Jae-ah Lee and her sister Jae-si Lee during this iconic moment, creating a unique intersection between sport and style. Through this collaboration, we seamlessly connected their distinctive fashion with both lifestyle and sportswear, allowing their style to resonate wherever they go.
The 2025 Coupang Play Series drew major attention as it marked Heung-min Son’s final match with Tottenham. Nike supported athlete Jae-ah Lee and her sister Jae-si Lee during this iconic moment, creating a unique intersection between sport and style. Through this collaboration, we seamlessly connected their distinctive fashion with both lifestyle and sportswear, allowing their style to resonate wherever they go.
Seeding
Seeding
We unveiled a curated seeding initiative spotlighting the catalysts, style creators, and athletes who inspired her world. This exclusive approach not only elevated awareness of products crafted expressly for her, but also offered style inspiration that resonated with her refined sensibilities. Seamlessly woven into her lifestyle, each piece empowered her to lead trends and confidently express her unique individuality.
We unveiled a curated seeding initiative spotlighting the catalysts, style creators, and athletes who inspired her world. This exclusive approach not only elevated awareness of products crafted expressly for her, but also offered style inspiration that resonated with her refined sensibilities. Seamlessly woven into her lifestyle, each piece empowered her to lead trends and confidently express her unique individuality.
Catalyst/Media/Athlete
Catalyst/Media/Athlete
Social Reach
Social Reach
Athlete Soundbite
Athlete Soundbite
It was a very positive project because it gave athletes a chance to rediscover their value. Personal narratives in the final output can be a meaningful way for athletes to express themselves beyond performance.
Alang Kim (Short track Athlete)
Talking with the designer and seeing clothes made from my story was a fresh and positive experience. It gave me motivation to improve my performance.
Minsun Kim (Speed Skater)
I think new activities can help relieve the stress athletes feel during training and competitions. This project felt fun and could positively impact performance.
Daseul Kang (Track Athlete)
Athletes gain energy from applause and attention during competitions.
Activities outside the arena that draw attention could also boost performance.
Yeeun Kwon (Track Athlete)
Soundbite
Soundbite
Style Open Lookbook
Style Open Lookbook
To wrap up, student designers got to shoot their final looks with a matching product—either a Air Max Muse or Air Superfly. Led by fashion photographer Jinwoo Park, the shoot was a collaborative effort between designers, athlete-models, and the photographer to bring out the best results. The final content, showing how each student turned sports inspiration into athlete style, will be shared as an article and interview video across owned and partner channels.
To wrap up, student designers got to shoot their final looks with a matching product—either a Air Max Muse or Air Superfly. Led by fashion photographer Jinwoo Park, the shoot was a collaborative effort between designers, athlete-models, and the photographer to bring out the best results. The final content, showing how each student turned sports inspiration into athlete style, will be shared as an article and interview video across owned and partner channels.
Style Open Workshop
Style Open Workshop
7.4 - 8.8
7.4 - 8.8
From July 14th, designers (students) and Creative Directors led a 3 – 4 week workshop to develop ideas and create their own pieces. Creative Directors supported the designers through mid-review sessions to help refine their work and during this period, the SNKRS team filmed and published Creator Spotlight content, generating first buzz around the project.
From July 14th, designers (students) and Creative Directors led a 3 – 4 week workshop to develop ideas and create their own pieces. Creative Directors supported the designers through mid-review sessions to help refine their work and during this period, the SNKRS team filmed and published Creator Spotlight content, generating first buzz around the project.
Style Open Kick-off
Style Open Kick-off
7.12
7.12
Held on July 12th, this one-day workshop marked the starting point for sharing the most essential elements of Style Open. It brought together participants from fashion and sports for networking, Q&A, and step-by-step sessions organized across multiple categories.
Held on July 12th, this one-day workshop marked the starting point for sharing the most essential elements of Style Open. It brought together participants from fashion and sports for networking, Q&A, and step-by-step sessions organized across multiple categories.
Brand MKT : Style Open
Brand MKT : Style Open
Style Open was designed as a participatory workshop with a focus on strengthening the brand’s connection with trend-sensitive female consumers. While Leaders of Seoul leveraged hyper-localised content to engage a wider audience, Style Open served as a more authentic Ground Game initiative aimed at showcasing the brand’s identity.
The project sought to bridge the gap between sports and fashion, which often feel disconnected in Korea. To do so, Nike athletes collaborated with top fashion school students and innovative fashion brand directors.
As a result, creative outputs inspired by the athletes’ disciplines and winning mindset were produced. These will be shared with the public as stylish fashion items with a strong sports identity.
Style Open was designed as a participatory workshop with a focus on strengthening the brand’s connection with trend-sensitive female consumers. While Leaders of Seoul leveraged hyper-localised content to engage a wider audience, Style Open served as a more authentic Ground Game initiative aimed at showcasing the brand’s identity.
The project sought to bridge the gap between sports and fashion, which often feel disconnected in Korea. To do so, Nike athletes collaborated with top fashion school students and innovative fashion brand directors.
As a result, creative outputs inspired by the athletes’ disciplines and winning mindset were produced. These will be shared with the public as stylish fashion items with a strong sports identity.
